Knowing what's inside!

The handling of e-catalog applications is often inadequate for the user at critical points. Particularly when searching for a product that satisfies certain requirements, or when comparing a selection of interesting products, conventional navigation and search techniques for electronic catalogs often provide no overview and only insufficient possibilities for a product description, or they are difficult to operate. InfoZoom, on the other hand, not only provides the user with a quick overview of the product range and purposefully guides the user to the desired product with a few clicks of the mouse, but it also achieves the desired cross-selling effect. With InfoZoom, the user can describe his or her desired product using all the attributes available in the database and is not tied to a predefined category system to navigate in the product catalog. For each search-relevant attribute, the user simply selects the category of interest. The set of candidate products is quickly determined and can be compared for differences.

With this type of navigation method, the user comes into „contact" with very different products so that a purchasing decision for a completely different product could be achieved: While navigating in the catalog, several other products of interest catch the user‘s eye as if he or she were strolling through a department store. We call this effect the „InfoZoom department store experience."

In addition, InfoZoom offers a function that allows for positioning individual products against each other or within the entire product range. Products can be described in InfoZoom through a variety of media. The InfoZoom shopping experience is rounded off by direct access to the Internet, integration of pictures or product presentations in audio and video form. Ordinary search by entering keywords and regular expressions is also supported.

e-catalog management from A to Z with InfoZoom

		Catalog creation
		Cross-selling effect
		e-Commerce
		Journal import
		Market overview
		Online catalog
		Product catalog
		Product data
		Product groups
		Product information system
		Provider overviews
		Supply Chain Management