Knowing what's successful!

Control your sales and marketing planning with InfoZoom and quickly make qualified decisions on the basis of your entire data. Simply and quickly plan the work order quantities for each product according to strategically defined sales specifications or analyze the best-sellers of your product range with a few mouse clicks. For example, determine the media resources for your products in the shortest possible time and profit from the quick analysis of campaign results as the key to your marketing success. With InfoZoom, you can analyze your data with a few clicks of the mouse, create ad hoc analyses and make new discoveries within seconds, e.g. for subsequent POS and direct mailing operations.

In the context of market studies, you have collected data about your competitors and customers. You can also analyze the positioning of your competitors and the purchasing behavior of your customers, select the most profitable customers, and develop tailored product and service quotes. Regardless of whether you are testing advertising concepts or new product ideas – with InfoZoom, you can immediately and diversely recognize the response of the market.

You create budgets and monitor their development in the framework of a defined time period and can monitor your costs, e.g. for advertising materials, media expenses, and events. With InfoZoom, cost information is in front of you in a clear manner, and you can create the required charts using the functionality of flexible reporting, e.g. for internal presentations – and can react immediately if the financial situation changes.

Sales and marketing controlling from A to Z with InfoZoom

		Address streamlining, selection and management
		Bestsellers and slow sellers
		Budget control
		Campaign control and analysis (e-mail, direct mailing, Internet)
		Cross-selling activities
		Data streamlining, selection and management (customer, product, sales data)
		Customer acquisition
		Customer commitment
		Customer segmentation
		Market feedback analysis (advertisements, advertising, design)
		Market research
		Media resources planning and analysis
		Market segmentation
		Press analysis (clippings)
		Purchasing behavior analysis
		Response rate analysis
		ROI analysis (product, customer, market)
		Sales control
		Statistical analyses
		Trend recognition (customer, market, sales)
		Up-selling activities
		Web traffic analysis
		Work order quantity planning